Cipriani Acquires a New Venue in Milan, Italy
After establishing venues in the world’s most important cities, the Cipriani Group returns to Italy and lands in Milan. A leading company in international high-end food, hospitality and leisure, the Cipriani group has revealed that the headquarters of its Lombard business will be Palazzo Bernasconi, one of the most iconic and historic buildings in Milan. Palazzo Bernasconi is located between Corso Venezia and Via Palestro.
Purchased in September 2018 by Merope Asset Management, the Cipriani Group has reached an agreement with the real estate development company for a thirty-year lease of the Palace. The advisors of the transaction were: the Crédit des Alpes bank (for the Cipriani group), and DEA – Real Estate Advisor (for Merope Asset Management).
Palazzo Bernasconi was the headquarters of Gianni Campagna, a famous tailoring atelier which spread over four floors above ground and two underground, for a total area of about 43,000 square feet. Merope Asset Management is undergoing the redevelopment. Palazzo Bernasconi will contain two restaurants, a boutique hotel, a club bar, as well as a 7500 square foot wellness and fitness center. The handover of the property to Cipriani by Merope Asset Management is scheduled for September 2020, while the definitive opening is scheduled for Spring 2021.
Cipriani’s new Milan venue is not the first in Italy. The Cipriani Group began its ascent in Venice in 1931 with Harry’s Bar and Harry’s Desserts. It then moved on to develop businesses in important international cities such as New York, Miami, London, Montecarlo, Abu Dhabi, Dubai and Hong Kong. “Now – reads a note – he returns to Italy, to Milan, with an innovative concept that combines food, high-level hospitality and leisure. To open in Milan it was essential to find a place that lived up to our expectations and Palazzo Bernasconi has all the characteristics we were looking for. Milan is growing internationally and the Cipriani Group wants to play an exceptional part in the advancement of the city”. This article was translated from the original.
Cipriani arriva a Milano: per la città una nuova consacrazione come meta internazionale
di Massimiliano Carrà
Dopo alcune delle più importanti città al mondo, il gruppo Cipriani torna in Italia e sbarca a Milano. La stessa società leader nel food, hospitality & leisure di alta gamma a livello internazionale ha anche svelato che la sede dei suoi affari lombardi sarà Palazzo Bernasconi, uno degli edifici storici e più iconici di Milano situato tra Corso Venezia e Via Palestro. Essendo stato acquistato a settembre del 2018 da Merope Asset Management, il gruppo Cipriani ha raggiunto un accordo proprio con la società di sviluppo immobiliare per la locazione trentennale del Palazzo. Gli advisors della transazione sono stati: la banca Crédit des Alpes (per il gruppo Cipriani), e DEA – Real Estate Advisor (per Merope Asset Management). Cipriani a Milano: come sarà la sede a Palazzo Bernasconi Palazzo Bernasconi è stato la sede della firma della sartoria Gianni Campagna e si sviluppa su quattro piani fuori terra e due interrati, per una superficie totale di circa 4.000 mq. La riqualificazione dell’immobile è affidata a Merope Asset Management.
Palazzo Bernasconi conterà due ristoranti, un boutique hotel, un bar club un centro benessere e uno fitness di circa 700 mq. La consegna dell’immobile a Cipriani da parte di Merope Asset Management è prevista per settembre 2020, mentre l’apertura definitiva è in programma per la primavera 2021. La nuova sede milanese di Cipriani non è la prima italiana. Infatti, prima di sviluppare la propria attività in alcune delle più importanti città al mondo come New York, Miami, Londra, Montecarlo, Abu Dhabi, Dubai e Hong Kong, il gruppo ha iniziato la sua ascesa a Venezia con gli storici Harry’s Bar e Harry’s Dolci.
Cipriani è nato a Venezia nel 1931 con il Harry’s Bar per poi espandersi in tutto il mondo. “Ora – si legge in una nota – torna in Italia, a Milano, con un innovativo concept che combina food, hospitality di alto livello e leisure. Per aprire a Milano era fondamentale trovare un luogo all’altezza delle nostre aspettative e Palazzo Bernasconi ha tutte le caratteristiche che stavamo cercando. Milano sta crescendo a livello internazionale e il gruppo Cipriani vuole essere parte di questo eccezionale sviluppo della città”.
About CIPRIANI
Dating back to its origin in 1931 in Venice, the CIPRIANI GROUP, today, is one of the world’s most renowned names in the hospitality industry with 7 large event spaces and some 20 restaurants over 4 Continents. “At Harry’s Bar in Venice, all clients are treated like royalty. Simple elements such as true service and devotion have elevated Harry’s Bar to its legendary status. In fact, in 2001, the Italian Ministry for Cultural Affairs declared Harry’s Bar in Venice a national landmark, a unique honor bestowed not for the establishments’ décor or furniture, but for its historical witness of a century of events in Venice.” https://www.cipriani.com/
About MEROPE ASSET MANAGEMENT
MEROPE is a Real Estate Investment and Development Company. Since its foundation in 2015 MEROPE is managed by Pietro Croce. MEROPE specializes in large-scale, complex investments in prime locations, with the potential to create value-added returns through development, repositioning, and active asset management. MEROPE targets prime Real Estate assets in Northern Italy with a main focus on Milan’s city center. MEROPE invests its own capital (minimum 10%) and third parties’ capital. Third parties capital is mainly provided by prime family offices co-investing with MEROPE under a Club Deal approach structured under the logic of private equity investments.”
About CREDIT DES ALPES
CREDIT DES ALPES is one of the most active investment banks in Europe specializing itself in M&A and Private Equity. The Group has been operating through its subsidiaries since the 1950’s also in Asset Management, Banking, and as a Trust Company. Originally established in Switzerland, Crédit des Alpes provides now financial services worldwide. http://www.creditdesalpes.com/
About DEA – REAL ESTATE ADVISOR
DEA is a Milan-based independent asset manager and real estate advisor running an integrated activity of scouting, selling and letting. Since the 1980’s DEA has provided services in all areas of real estate in Italy to a prestigious list of clients, including Apollo and Hines of the US.
